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The Dashboard is the top level view of the account. This is where the most important metrics over a period appear. The dashboard allows you to see your current and past Sales, all divided according to specific tiers of customer (totalled by PAX).

It consists of two main tabs called DASHBOARD and COMPARISON. The first tab is the Revenue and PAX, the second a comparison of a similar period from before. The tabs may be customised to reflect the particular information you are looking for.



The first part of the Dashboard shows a line graph of sales by period. The grammar of the Dashboard to visualise metrics is SHOW [Option] OF [Top-level KPIs] BY [Date] EVERY [Bin Sizing] BETWEEN [Date Ranges]. Here is the breakdown of what it all means:

Show - Sum, Difference, or % difference
Of - Net Revenue, Gross Revenue, Reseller Commision, Seller Commision, Cost, Profit Margin
By - Booking date, Travel date, or Redemption date
Every - Day, Week or Month, either Separately or Cumulatively
Between - in the DASHBOARD tab: Today, Yesterday, Week to date, Last week, Month to date, Last month, Quarter to date, Last quarter, Year to date, Last year or Custom range

Note also the options to Hide not set values, Update or Reset current settings and Refresh Data to reflect metrics in a real time.



Right below the search bar you can switch between particular destinations (if you have any set up) or you can see the total data from All Destinations.



Desired date range is possible to set in a bar below two main tabs - DASHBOARD and COMPARISON.



You can choose from preset values - Today, Yesterday, Week to date, Last Week, Month to date, Last Month, Quarter to date, Last Quarter, Year to date, Last Year or set completely Custom Range.

Sum - the total revenue in dollar figures
Difference - the difference between the two compared dates in dollar figure
% Difference - the difference in the two compared periods in percentage
Net Revenue - this stands for Retail Rate - Commission - Tax
Gross Revenue - the total amount of sales for specific time period
Reseller Commission - variable-pay remuneration for products sold (to resellers)
Seller Commission - variable-pay remuneration for products sold (to sellers)
Cost - the price you buy third-party products at
Profit Margin - the amount by which revenue from sales exceeds costs: Gross Revenue - Commission - Cost
Booking Date - the date when a booking was made
Travel Date - the date when a tour takes place
Redemption Date - the date when a product was redeemed
Separately - tracks sales separately
Cumulatively - tracks sales cumulatively so you can see at each point how you did compared to the same point from the same period the year before

The Dashboard intelligently does year-on-year comparisons based on the calendar week day (not the date). It takes the equivalent day from the last year that is the same as today (or whichever time period you set in between section) to avoid an unfair comparison in the DASHBOARD and COMPARISON tabs. For example, it will compare Mon 2 September 2019 to Mon 3 September 2018.

Next to these bars with filters you have two buttons

Save Dashboards button tp save the currently generated outcome for later
Manage Dashboards option to delete / update / view your saved dashboards



When you hit Save Dashboard you can fully customize dashboard to your liking:

Name
Private - makes dashboard visible only for you
User - makes dashboard visible for particular user only (option for admins only)
Show: (Sum, Difference, % Difference)
Of: (Net Revnue, Gross Revenue, Reseller Commision, Seller Commision, Cost, Profit Margin)
By: (Booking Date, Travel Date, Redemption Date)
Step: (Day, Week, Month)
Separately/ Cumulatively
Range: (Today, Yesterday, Week to Date, Last Week, Last Month, Year to Date, Last Year)
Comparison Range: (Pevious Day, Previous Week, Previous Month, Previous Year)
Blocks: (Channel, Destination, Country, Status, Direct, Booking Type, Product, Product operator, Item, Day of the Week, Product Tags, Item Tags, Seller, Location, Location Tags, User, Reseller, Reseller User, Reseller Tags, Promotion, Tier, Payment Method, Source, Connection Type)



After hitting the Update button, the dashboard will update itself based on your selected filters and you will be given one detailed graph and pie charts below. Reset button on the other hand deletes all the applied filters.

In the graph there is a blue line showing you the sales for the set date / time period and a grey line which shows the sales for the same date / time period of last year. The graph also shows major holidays so it is obvious to see how spikes in your sales might have happened.



You may also find a lot of other useful information below the graph in the pie charts, each linking PAX in a chosen time period to SALES.

You may update each of the pie charts to show the relevant information you are looking for by clicking the name of the chart and typing or selecting different filters from the menu.

At the top right corner of every chart, there is also a hamburger menu button that will allow you to download it in PNG, SVG or CSV format.



All possible visible charts are:

Channel - which can be filtered by the channel of the sale (it's what you setup):

Location -> channel
Checkout -> channel
Reseller -> channel

Destination - where you can find different cities or regions with different products within your account
Country
Status - showing the statuses of particular bookings
Direct - gives you the option to differ between your Direct and Indirect sales
Booking Type - whether it’s individual, package, option or retail
Product - offering to filter by your products (either all of them or specific ones)
Product Tags- tags associated to particular products for the purpose of reporting
Product Operator- identifies the operator of the product
Item - you are selling
Item Tags - shows the tags set to items
Seller - shows people or a specific person selling your products
Location - where your products are being sold
Location Tags- where your products are being sold
Day of Week - referring to particular day of sale
User - people with their own login password, such as managers, finance staff etc
Reseller User - identifies users for for a reseller
Reseller - displays individuals or companies reselling your products
Reseller Tags - shows the tags set in the reseller details as unique marks for the purpose of easy reseller filterin
Promotion - the promotions you are offering for your products
Tier - shows all or a specific type of the sold tier, such Adult, Child, etc
Payment Method - card, cash, voucher, gift, other
Source - web checkout, direct API, terminals, concierge, backoffice
Connection Type - GYG, Groupon, Octo, Hornblower, Viator, Expedia

Do not forget to click the SHOW MORE button located at the bottom of each chart, because not all information is displayed on the first sight.

Examples of Use

Getting the totalled reseller commission on the travel dates for the Easter period 2019

In the Dashboard tab select SHOW Sum OF Reseller Commission BY Travel Day EVERY Day Cumulatively BETWEEN Custom Range 19.4.2019 – 22.4.2019 .



Compare Christmas gross profit margin for the Christmas to New Years period between 2018 and 2019

In Dashboard tab select SHOW Sum OF Profit Margin BY Booking Date EVERY Day Separately/Cumulatively BETWEEN Custom Range 24.12.2019 – 31.12.2019 .



In the Comparison tab select the same filters as in Dashboard tab - just change the between variable of Custom Range to 24.12.2018 – 31.12.2018.
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