Product Level
Product Level is the product page which contains product settings such as tickets, rates, tour times or availability. Each setting is placed in logical containers, easily accessible from the product level.
Change the product definition by pressing the pen and paper icon in the left corner, or press the bin icon to delete the product.
Create tickets your customers can buy to attend your attraction.
Learn How to Create Tickets.
Define a time range when booking or cancellation of a tour is possible.
Cutoffs do NOT apply to Backoffice sales.
Booking Cutoff - define how long before tour time a booking is possible, for example, setting the booking cutoff to 24 hours means that the tour is unavailable 24 hours before tour start
Ignore Cutoff If PAX - tick the checkbox if the cutoff should be ignored when the tour has at least one booking
EXAMPLE: A walking tour company pays a guide the same rate for every day when he shows up for the tour, regardless of the tour group's size. The company can add a 24 hour cutoff and regularly check bookings for the following day. If no tickets were sold, the company does not need to book the guide for the next day and saves costs for every day no bookings were made. However, if there was at least one booking, the cutoff is ignored and any last minute sales are allowed, because the guide needs to be booked anyway. This option prevents anyone from booking the tour 1 hour before the tour time and not having a guide.
Cancellation Cutoff - define how long before the tour time it is possible to cancel a booking, for example, setting the cancellation cutoff to 3 hours means that the tour cannot be cancelled if the tour begins in 3 hours or less
Advance Cutoff - define how long ahead a tour can be booked, for example, setting the advance cutoff to 30 days means that the tour can be booked only within the next 30 days from the current date
Specify cutoffs for each option (if applicable) and press the SAVE CHANGES button.
Select which customer fields should be visible and required on the booking form. These can be specified for each ticket and each booking.
Specify fields for each source, then press the SAVE CHANGES button.
Create non-booking items, such as mugs or blankets as souvenirs. They have their own price and are always sold with a booking.
Learn How to Create Extras.
Press the Pricing button on the right to adjust prices using the available rate modifiers. Press SAVE CHANGES to save your settings.
You can only change values for combinations of modifiers in this window. If you wish to change the percentage to fixed price or vice versa, you need to edit the Extra detail using the pen and paper icon.
Dynamically control the pricing by setting up one or multiple rules, where at least one or all of them have to be met. When these rules are met, the price of your product changes automatically.
Learn How to Create and Manage Fares.
Set the price for each of your ticket tiers. Use rate modifiers to define prices for different sources, seasons, tours, resellers or currencies. Notice that you have the option to also set Strike and Cost rates.
Rate - the amount the customer needs to pay to purchase the ticket
Strike - the deleted rate, this is useful if you wish to highlight an advantageous price change
Cost - the amount you invest into the product, either the price of the purchase of a 3rd party product or a fixed cost per ticket, such as a fee for a guide included in the ticket price. This is reflected in the Accounting section of the booking level.
Press the SAVE CHANGES button to save your settings.
Create variations of your products, for example, based on language, duration or time of day, or change the composition of includes for package products.
Options affect product structure and the final price.
Learn How to Create Options.
Set a schedule of tour times throughout the day when customers can visit your attraction.
Tours affect product availability.
Learn How to Create Tours.
Group tours together based on time of day to change pricing and availability.
To use 'Sunrise' and 'Sunset' presets, enter the product longitude and latitude on the product detail.
Learn How to Create Tour Groups.
Offer your customers a dropoff after the tour is concluded. Dropoffs are location-based rather than time-based.
To enable dropoffs, the 'Dropoff Available' checkbox on the tour detail must be ticked.
Learn How to Create Dropoffs.
Create combinations of products which can be offered IN ADDITION to an already selected product, either at full price or, typically, for a discount.
Combinations are not available through the Backoffice channel.
Learn How to Create Combinations (Cross-Sell).
Create comparisons to products which can be offered INSTEAD OF an already selected product. This can be a premium product for a higher price with extras included in the attraction or a variation of the same product for the same price.
Comparisons are not available through the Backoffice channel.
Learn How to Create Comparisons (Up-Sell)
If your product is a package, i.e. the 'Package' checkbox is ticked on the product form, the Included Products tab is added to the product level. Add standalone products which constitute a package product.
Learn How to Create Included Products.
Manage product availability using availability modifiers based on product setup.
Availability modifiers in the General Availability table include, but are not limited to:
Options
Tours
Tour Groups
Package
Weekday
Month
Date
Source
Availability can be set for an entire modifier, for example, make availability changes to 'Monday' and every Monday will have the exact same settings. Or you can choose to select a specific combination at the intersection of two modifiers in the table. Additionally, you can include modifiers from the bottom drop-down lists, thus availability is applied when the rules specified in General Availability are met.
To learn more about availability, read our article Availability Management.
Opening hours determine which of your tours are available. Tours outside opening hours are not shown during booking. With opening hours, you have the option to create different opening hours for different days and months, which can be valid for specific date ranges but not for others.
Learn How to Create Opening Hours
Allocations allow you to limit product availability for resellers by capping their availability pool. You have the option to create exclusive allocations, thus decreasing the parent capacity. A more in-depth overview of allocations with examples can be found in our Allocations article.
Learn How to Create a New Allocation.
Upload gallery images by pressing the + NEW GALLERY IMAGE button.
The uploaded images will appear in a rolling strip on your web checkout. You may include a title and a caption. To finish the process, press the Create Gallery Image button. Repeat the process for every image.
Upload banner images by pressing the + NEW BANNER IMAGE button.
The uploaded images will appear in a rolling strip at the top of the product page on your web checkout. You may include a title and a caption. To finish the process, press the Create Banner Image button. Repeat the process for every image.
If a banner image is uploaded on the Branding tab, the rolling strip is replaced with the branding banner.
Visible on branded items, such as receipts, tickets and emails.
Displayed on product lists; this is the first image of your product that your customers see.
Visible at the top of the product page. Only one image can be uploaded here.
If banner images have been already uploaded on the Banner Images tab, those will be replaced by this banner image.
This replaces the banner image to showcase your product.
Add more details about your product. While the above settings are aimed at creating a working product, the settings below are intended to engage the customer.
Any updates to the product are logged at the very bottom of the product level. To view specific types of logs, switch between the User Comments and System Updates tabs, or browse the All Logs tab for a complete list of logs.
Product details
Change the product definition by pressing the pen and paper icon in the left corner, or press the bin icon to delete the product.
Tickets
Create tickets your customers can buy to attend your attraction.
Learn How to Create Tickets.
Cutoffs
Define a time range when booking or cancellation of a tour is possible.
Cutoffs do NOT apply to Backoffice sales.
Booking Cutoff - define how long before tour time a booking is possible, for example, setting the booking cutoff to 24 hours means that the tour is unavailable 24 hours before tour start
Ignore Cutoff If PAX - tick the checkbox if the cutoff should be ignored when the tour has at least one booking
EXAMPLE: A walking tour company pays a guide the same rate for every day when he shows up for the tour, regardless of the tour group's size. The company can add a 24 hour cutoff and regularly check bookings for the following day. If no tickets were sold, the company does not need to book the guide for the next day and saves costs for every day no bookings were made. However, if there was at least one booking, the cutoff is ignored and any last minute sales are allowed, because the guide needs to be booked anyway. This option prevents anyone from booking the tour 1 hour before the tour time and not having a guide.
Cancellation Cutoff - define how long before the tour time it is possible to cancel a booking, for example, setting the cancellation cutoff to 3 hours means that the tour cannot be cancelled if the tour begins in 3 hours or less
Advance Cutoff - define how long ahead a tour can be booked, for example, setting the advance cutoff to 30 days means that the tour can be booked only within the next 30 days from the current date
Specify cutoffs for each option (if applicable) and press the SAVE CHANGES button.
Fields
Select which customer fields should be visible and required on the booking form. These can be specified for each ticket and each booking.
Specify fields for each source, then press the SAVE CHANGES button.
Extras
Create non-booking items, such as mugs or blankets as souvenirs. They have their own price and are always sold with a booking.
Learn How to Create Extras.
Press the Pricing button on the right to adjust prices using the available rate modifiers. Press SAVE CHANGES to save your settings.
You can only change values for combinations of modifiers in this window. If you wish to change the percentage to fixed price or vice versa, you need to edit the Extra detail using the pen and paper icon.
Fares
Dynamically control the pricing by setting up one or multiple rules, where at least one or all of them have to be met. When these rules are met, the price of your product changes automatically.
Learn How to Create and Manage Fares.
Rates
Set the price for each of your ticket tiers. Use rate modifiers to define prices for different sources, seasons, tours, resellers or currencies. Notice that you have the option to also set Strike and Cost rates.
Rate - the amount the customer needs to pay to purchase the ticket
Strike - the deleted rate, this is useful if you wish to highlight an advantageous price change
Cost - the amount you invest into the product, either the price of the purchase of a 3rd party product or a fixed cost per ticket, such as a fee for a guide included in the ticket price. This is reflected in the Accounting section of the booking level.
Press the SAVE CHANGES button to save your settings.
Options
Create variations of your products, for example, based on language, duration or time of day, or change the composition of includes for package products.
Options affect product structure and the final price.
Learn How to Create Options.
Tours
Set a schedule of tour times throughout the day when customers can visit your attraction.
Tours affect product availability.
Learn How to Create Tours.
Tour Groups
Group tours together based on time of day to change pricing and availability.
To use 'Sunrise' and 'Sunset' presets, enter the product longitude and latitude on the product detail.
Learn How to Create Tour Groups.
Dropoffs
Offer your customers a dropoff after the tour is concluded. Dropoffs are location-based rather than time-based.
To enable dropoffs, the 'Dropoff Available' checkbox on the tour detail must be ticked.
Learn How to Create Dropoffs.
Combinations (Cross-sell)
Create combinations of products which can be offered IN ADDITION to an already selected product, either at full price or, typically, for a discount.
Combinations are not available through the Backoffice channel.
Learn How to Create Combinations (Cross-Sell).
Comparisons (Up-Sell)
Create comparisons to products which can be offered INSTEAD OF an already selected product. This can be a premium product for a higher price with extras included in the attraction or a variation of the same product for the same price.
Comparisons are not available through the Backoffice channel.
Learn How to Create Comparisons (Up-Sell)
Included Products
If your product is a package, i.e. the 'Package' checkbox is ticked on the product form, the Included Products tab is added to the product level. Add standalone products which constitute a package product.
Learn How to Create Included Products.
General Availability
Manage product availability using availability modifiers based on product setup.
Availability modifiers in the General Availability table include, but are not limited to:
Options
Tours
Tour Groups
Package
Weekday
Month
Date
Source
Availability can be set for an entire modifier, for example, make availability changes to 'Monday' and every Monday will have the exact same settings. Or you can choose to select a specific combination at the intersection of two modifiers in the table. Additionally, you can include modifiers from the bottom drop-down lists, thus availability is applied when the rules specified in General Availability are met.
To learn more about availability, read our article Availability Management.
Opening Hours
Opening hours determine which of your tours are available. Tours outside opening hours are not shown during booking. With opening hours, you have the option to create different opening hours for different days and months, which can be valid for specific date ranges but not for others.
Learn How to Create Opening Hours
Allocations
Allocations allow you to limit product availability for resellers by capping their availability pool. You have the option to create exclusive allocations, thus decreasing the parent capacity. A more in-depth overview of allocations with examples can be found in our Allocations article.
Learn How to Create a New Allocation.
Gallery Images
Upload gallery images by pressing the + NEW GALLERY IMAGE button.
The uploaded images will appear in a rolling strip on your web checkout. You may include a title and a caption. To finish the process, press the Create Gallery Image button. Repeat the process for every image.
Banner Images
Upload banner images by pressing the + NEW BANNER IMAGE button.
The uploaded images will appear in a rolling strip at the top of the product page on your web checkout. You may include a title and a caption. To finish the process, press the Create Banner Image button. Repeat the process for every image.
If a banner image is uploaded on the Branding tab, the rolling strip is replaced with the branding banner.
Branding
Product Logo
Visible on branded items, such as receipts, tickets and emails.
Cover Image
Displayed on product lists; this is the first image of your product that your customers see.
Banner Image
Visible at the top of the product page. Only one image can be uploaded here.
If banner images have been already uploaded on the Banner Images tab, those will be replaced by this banner image.
Video
This replaces the banner image to showcase your product.
Product Information
Add more details about your product. While the above settings are aimed at creating a working product, the settings below are intended to engage the customer.
| Element | Description |
|---|---|
| Name | change the product name as it appears in the Ventrata dashboard and on the web checkout; this is pre-populated at product creation |
 | |
| Caption | the title of the product page on the web checkout |
 | |
| Redemption Instructions | information on how to redeem a voucher for the product |
| Sales Tag | a strip across the product cover, for example, Bestseller; appears both on the web checkout and concierge portal |
 | |
| Description | a short description of the product displayed on the product web page |
 | |
| Usage Instructions | information on how to use the tickets |
| Sales Checklist | this is shown below the Add to Cart button on the web checkout. It includes information you would like to tell the customer in order to influence their purchasing behaviour, such as “All entry tickets included” |
 | |
| Internal Notes | include instructions or notes the staff should be wary of, for example, "Please ask for ID when purchasing" |
 | |
| Booking terms | enter the booking terms the customer has to accept before purchasing the product; when filled in, a checkbox appears below the booking calendar with a link to the booking terms |
 | |
| Inclusions | list what is included with the product; displayed below the description with a green check mark |
 | |
| Exclusions | list what is NOT included with the product; displayed below the description and inclusions with a red cross |
 | |
| URL Path | a unique URL of the product page; automatically generated based on the product name |
| Alert | a strip of text across the banner on the product page of the web checkout |
 | |
| Cancellation policy | enter the cancellation terms the customer has to accept before purchasing the product; when filled in, a checkbox appears below the booking calendar with a link to the cancellation policy |
 | |
| FAQ | frequently asked questions, include questions customers might be interested in knowing the answers to and provide clear answers; displayed next to the cover image on the product web page |
 | |
| Highlights | provide interesting facts, information that highlight your product; exposed via OCTO API |
| Meta | SEO tags, for example, title, keywords, summary |
| Website HTML | space for custom HTML code of the product page |
| Long description | the main description of the product; displayed below the gallery images |
 |
Logs
Any updates to the product are logged at the very bottom of the product level. To view specific types of logs, switch between the User Comments and System Updates tabs, or browse the All Logs tab for a complete list of logs.
Updated on: 29/03/2024
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