For operations that run stores, the Ventrata dashboard offers a view of all item purchases, or retail items, that are sold. Unlike bookings, retail items have no travel date, expiry or capacity descriptors.

Item Purchases

Default Columns

The Item Purchases subsection lists all purchased items, using the following default columns:

Product - shows the name of the purchased item
Status - refers to the current status of the purchase:

Status	Description
Confirmed	the item was purchased and paid for
Balance Due	the item was purchased but not paid in full
Cancelled	the item was canceled, for example, because it was returned
Pending	the purchase is being processed; a purchase must be processed in the course of a timeout period. Once the timeout runs out, the purchase expires and a new one must be placed. The duration of a timeout period can be set in Supplier Settings > Edit Supplier > Order Timeout (mins).
Expired	a purchase took too long to process; a new purchase is required.

Price - the price of the item
Quantity - the number of purchased items of the same type
Total - the total amount paid for the purchased item; different items are listed in separate lines
Source - where the purchase was made from:

Source	Description
Terminals	purchases coming from a physical device, e.g. Sunmi, PAX, iPhone operated by a seller or reseller agent
Web Checkout	purchases carried out on a website and widgets
Backoffice	purchases carried out through the box office (such as concierge, but using a seller's PIN), and purchases made with the + New Order button in the Ventrata dashboard using admin access
Direct API	purchases coming through an API connection with an OTA
Concierge	purchases carried out through a sales portal by a concierge or tour operator.
Sales Kiosk	purchases carried out by the customer using a self-service booth with a screen
+ other custom channels

Purchase Date - date when the item was purchased

Columns can be easily filtered by pressing the arrow next to the column title.

Actions

The action bar between the navigation bar and the items table enables you to perform a number of additional functions.



Search bar - filter the items table, using any parameter from the available columns, see Generate Report below
Keep Filter - when using search, tick the checkbox to make the column filters available
Saved Searches - press Saved Searches> Save Current Search to save your current search parameters and filtered columns, or Saved Searches > Manage Searches to edit or delete existing searches

To learn more about saved searches, read our article Working with Saved Searches.

Labels - press to create, edit or delete labels. Labels can be used, for example, to extend the list of states
Reset All Filters - appears when a filter was used; press to reset filters to their default states
Bulk Actions - select one or multiple items and press to apply an action on your selection; options include

Bulk Action	Description
Recalculate Rates	when the price or currency of an item was changed, press to recalculate the correct price
Tag	bulk add tags; enter the tag title and press the Tag button. Note that these tags are different from product, customer or seller tags.
Untag	bulk remove tags; enter the title of the tag you want to remove and press the Untag button. Note that this action will not remove product, customer or seller tags.
Cancel All	bulk cancel multiple items; items cancelled in bulk will have the same cancellation reason

Show Columns - press to add new columns, or remove existing ones from your current view

The list of columns which can be added is listed at the end of this article, under Generate Report.

Export - export the bookings table in CSV, Excel or SQL format
Generate Report - create charts and reports to analyse data from the booking table

To learn more about reports, read our article Working with Charts and Reports.

Report function	Description
Total	sum of values
Minimum	the lowest value
Maximum	the highest value
Average	the sum of values included in the report divided by their count
Count	number of the selected parameter

You can choose to view information by selecting one or more of the following variables (Show' drop-down field):

'Show' Variable	Description
Order Balance	the amount due or overpayment of a purchase
Latitude	the latitude of a virtual location ( if set up )
Longitude	the longitude of a virtual location ( if set up )
PAX	the number of passengers regardless of ticket type (tier)
Total	the total amount paid
Quantity	the number of purchased items of the same type
Price	the price of the item
Paid	the amount that was paid by the customer
Refunded	the amount given back to the customer, for example, because they returned an item, or they paid more than the price of the item
Disputed	the amount of a credit card payment disputed by the customer
Card Total	the total amount paid by card
Cash Total	the total amount paid by cash
Other Total	the total amount paid by other means
Gift Total	the total amount paid by a gift card
Surcharge	the amount added to the total
Payment Fees	the amount charged for using certain payment providers
Cost	the amount of costs associated with a purchase
Discount	if a promotion was applied, the value of the promotion is shown
Tax	the value amount of the tax percentage out of the total paid by the customer
Net Tax	the value amount of the tax percentage applied to the total product price (if direct sale) or after commission is deducted from the total (if sold by a reseller); if a product which sells for $100 has 10% tax, and a reseller makes 20% commission on any sale, then net tax is $100 (total)- $20 (20% commission) = $80 -> 10% of 80 = $8 and tax 10% of $100 = $10. For direct sale net tax and tax are the same amount as there is no commission.
Revenue	the amount of earnings from the sale
Gross Revenue	the amount of earnings before any deductions or taxes
Margin	the amount of your clean earnings; the formula is as follows: margin = total - cost - commission - payment_fees - net_tax
Balance	the difference between an amount due and an amount paid
Tax Rate	the tax applied on the price of the item

and order your results by one or more of the following variables:

Selecting more than one variable will nest your selections depending on the order they have been picked. You may rearrange the variables to suit your needs, however we recommend you select one or two to make the report relevant.

'By' Variable	Description
Shift ID	unique shift identifier
Order Notes	notes entered in the checkout form
Order Reference	8-character alphanumeric string beginning with the number symbol (#) located in the top right corner on the booking level
Voucher	name of the reseller voucher
Voucher Code	code of reseller voucher used during the sale
Voucher Bill Gap	YES / NO; used with sequential voucher numbers: if a voucher number does not follow the sequence (1, 2, 3, 4, and then 9 comes in), the system automatically creates bookings with voucher numbers that fill the gap between the last and newest booking (5, 6, 7 and 8 - called 'bill gap vouchers') to be able to invoice the reseller on the skipped vouchers as they will have been sold (common with physical booklets of vouchers)
Reconciled	indicates whether payments in the transaction are matching
Channel	the source of the sale (Terminal, Web Checkout, Backoffice, Direct API, Concierge, Sales Kiosk, custom channels)
Order Destination	if destinations are set, the destination in which the sale was made
Reseller	name of the reseller who made the sale
Registry	name of registry to register orders in an external system in real time
Registry Data	a reference assigned to the order from an external system
Reseller Code	code assigned to a reseller
Checkout	name of the checkout through which the order was made
Portal	name of the sales portal through which the order was made
Reseller Destination	destination to which a reseller is assigned to
Reseller Manager	name of the person assigned to a reseller; you can splice revenue from resellers and pin it by manager
Reseller Band	name of the reseller band a reseller is assigned to
Reseller Channel	name of the channel a reseller is assigned to
Connection	name of the connection
Connection Partner	name of the connection partner (reseller)
Checkout Channel	type of channel assigned to the web checkout
Reseller Billing Account Code	custom code used for ERP integrations like SAP
Reseller Billing Customer Code	custom code used for ERP integrations like SAP
Reseller Billing City	city where the reseller resides used for billing and invoicing purposes
Reseller Billing Address	full address of the reseller for billing and invoicing purposes
Reseller Invoice Date Field	specifies whether a reseller is invoiced on the travel, booking or redemption date
Reseller Tags	tags assigned to a reseller; used for filtering
Reseller Tax Registered	indicates whether a reseller is tax registered; if a reseller is tax registered, net tax is calculated using the wholesale price (net tax = tax on wholesale); if a reseller is not registered, net tax is calculated using the retail price (net tax = tax on retail)
Reseller FX	the conversion rate against the reseller's currency
Reseller Allow Top-ups	indicates whether a reseller is allowed to receive credit top-up; credit is used when a reseller, usually a concierge, accepts cash payments instead of using the payment gateway, which can be a liability for the operation
Supplier FX	the conversion rate against the supplier's currency
Direct Sale	indicates whether sales where made by your sellers, from your website or kiosk; indirect sales are made by resellers, both concierge or via API
Referrer	URL of a web referrer
Agent	name of an agent working for the reseller
Shift Seller	name of the seller selling through a terminal, who started the shift
Shift Cashier	name of the cashier selling through the backoffice or concierge portal
Shift Location	name of the terminal location
Shift Location Tags	tags associated with the location
Seller	name of a seller; this seller can be different than the shift seller, see 'Shift Seller' above. You can assign a promoter, where street sellers are not allowed to sell directly to customers but can bring them to the terminal or box office to finish the sale.
Seller Billing Account Code	code assigned to a seller for billing purposes
Seller Tags	tags associated with the seller
User	name of a user who made sales using a password (manager, finance staff, etc.)
Location	name of the location where the sale was made from
Location Channel	name of the channel which was used to make the sale at the location
Outlet	name of the reseller outlet; outlets can be thought of as chains that can be assigned to a reseller
Email Receipt	indicates whether an email receipt was sent to the customer
Source	name of the source where the sale was made from
Settlement	type of settlement method: Direct - the full amount was paid to you, Voucher - you need to settle the payment with a 3rd party, Deposit - a deposit was paid in the course of the transaction, Wholesale - the reseller paid you the wholesale price, Deferred - there is a balance remaining on the order

'By' Variable	Description
Customer	customer full name
Customer Contact	a summary of a customer's contact information (full name, email address, phone number)
Customer Tags	custom tags assigned to a customer, used for filtering
Customer Salutation	how the customer wishes to be addressed, for example, Mr., Mrs. or Ms.
Customer Full Name	same as 'Customer', see above, but the customer name is typed without spaces
Customer First Name	customer's first name
Customer Last Name	customer's last name
Customer Company	customer's company
Customer Department	the department in which the customer works at their company
Customer Title	customer's work title at their company
Customer Email	customer's email address
Customer Mobile	customer's phone number
Customer Age	customer's age
Customer Language	customer's preferred language
Customer Country	customer's country of residence
Customer Address	customer's address (street name and number)
Customer City	customer's address (city)
Customer State	customer's address (state)
Customer Postal Code	customer's address (postal code)
Customer Notes	customer notes included at checkout
Customer Tax ID	customer's tax identification number
Customer Tax Office	tax office to which the customer belongs
Customer Marketing	indicates whether the customer subscribed to receive marketing communication
Imported	indicates whether a purchase was imported forma different system
Test	indicates whether a booking is a test booking
IP Address	if a customer made an order through the web checkout, their IP address is shown
User Agent	browser information if a sale comes through the web checkout
Delivery Method	delivery method of tickets (via email, sms, QR code, scan digital wallet, print tickets, do nothing)
Currency	currency used to sell a product
Transferred	indicates whether funds have arrived in the operation's account
Terminal	name of the terminal where the sale was made from
ID	unique alphanumeric string identifying a booking
Status	indicates the state of a booking, see Bookings - Status column above
Label	unique flag associated with a booking
Product	name of your product
Booking Travel Date	date when the tour takes place
Confirmed	indicates whether the booking was successfully processed
Confirmation Date	date of order confirmation
Confirmation Time	time of order confirmation
Visitor Fingerprint	if a value is displayed, a visitor used fingerprint identification to pay for the order (if implemented)

NEXT: Bookings

Updated on: 04/03/2024